The advert begins with a young woman holding a classic glass bottle of Coca Cola standing in a dark-green living room. The tone is surreal, and is set by the vibrancy of her red dress and matching red hair, and the blue bird perched on her shoulder. The bird flies out of the window prompting her to follow it which leads to many a good act. Outside, she sees a parched jogger (he’s black, by the way (I’d say Afro-American, but this ad was aired in Australia, and I don’t know the PC term there. Already I’m losing my cool Coke points.)) and gives him her Coke; he then grabs and apple off a tree for a child who then gives the apple to a homeless man who then gives his umbrella to a businesswoman when it begins to rain who then attracts the missing bird with crumbs from her sandwich and finally the bird flies to the red girls shoulder and all is well.
If you drink Coca Cola, you’re stylish, original, socially conscious, culturally conscious, and probably even environmentally conscious. If you drink Coca Cola you are peace and love. Coca Cola is the elixir of peace and love. It’s almost convincing, really. With all the bright colors and the clear air and the dream-like apple tree. You want that. I want that. The light and frilly advert gets us revved up and ready for a personal revolution, we are going to be helpful to those around us, we are going to hold open doors, and share what we have with those who don’t, and smile all the time. But first we’re going to have a Coke. For energy. And, we are going to look good, too. While doing good deeds.
We will be hip if we do these things. How do we know? The nice original penned-for-Coke song by Jack White tells us so. Jack White is hip. The color red is hip. We want to be hip. But we also want to be helpful..and hip. We want to be helpful if it’s hip.
*** I'm going to finish this as soon as I can figure out either how to write it or how to quit taking it so seriously
No comments:
Post a Comment